We have just opened the doors to Cascade — an AI-native production platform built to bring Hollywood-grade storytelling infrastructure to creators of any size, from individual creatives to studios, agencies and brands.
We’re a team of film and virtual production veterans who’ve spent our careers building innovative production studios and launching technology solutions. Our work is behind some of the biggest productions in the industry — Avengers: Endgame, No Time to Die, Wicked, Masters of the Air, Pinocchio, the list goes on. We’ve seen what’s possible at the highest level of filmmaking and storytelling, and we’ve also seen how few people ever get to work that way.
So we built Cascade to change that. We liken Cascade to “the Unreal Engine of storytelling”. Designed to put AAA-grade production technologies in the hands of all creators. At the core of Cascade is a proprietary agentic AI framework that actually understands the filmmaking process. It acts as a creative co-pilot throughout production, helping us develop ideas, build assets, manage projects, and orchestrate workflows through natural interaction.
But every creative decision stays firmly in human hands. We didn’t build this to replace storytellers. We built it to support them.
What makes Cascade different from other AI tools is its ability to scale productions. We built Cascade around an asset-based system. Creators can maintain character consistency, visual coherence and IP integrity across an entire project: shot to shot, series to series, across expanding storyworlds and sequels. We bring AI-generated content, existing creative assets and live-action production together in one place. Nothing gets lost in translation.
The result is a production environment where a solo creator or a small, agile team can build ad campaigns, series, sequels, films, animation or music videos, without juggling a dozen disconnected tools and subscriptions.
As our CEO, Simon Windsor, puts it: “Too many great stories never make it to screen, and that’s exactly what we set out to change. We weren’t interested in building another AI generation tool — that’s not what this industry needs.”
“What we wanted to create was the all-in-one production environment we wished we’d had throughout our own careers. The creativity has always been there. What’s been missing is a platform that connects everything, one that supercharges high-grade production while still respecting the creative process, and helps storytellers bring ambitious ideas to life.”
“That’s what Cascade is. We believe it’s the production platform modern storytelling has been waiting for, and we’re redefining who can make films, how fast they can make them, and at what quality.”
Our team’s combined experience involves some of the most innovative productions of the last decade. Simon Windsor, our co-founder and CEO, previously co-founded and co-led Dimension Studio.
Junaid Baig, our co-founder, formerly led rendering and pipeline at DNEG, with credits including Avengers: Endgame, Tenet, Fantastic Beasts and No Time to Die.
Darren Hopkins, our co-founder, is a technology entrepreneur and former CFO of Dimension Studio, and currently CEO of AI-focused investment firm Mollyroe PLC.
We’ve also been joined by games industry pioneer Dominic Wheatley, co-founder and former CEO of Eidos, who has come on board as our Chairman.
Our platform combines creative development, AI-powered creation, asset management, collaboration, and production workflows. It takes you from the first idea to the final delivery. Built by filmmakers for filmmakers, Cascade helps you create, manage, and scale productions. You will maintain consistency, control, and ownership across every stage of the process.
Our open beta is live now, and it’s free to try. Dust off the script that never got shot. Your story deserves to be made.
